Letterhead design relates to the company’s image in front of its customers, there is a clear difference between receiving contracts, invoices, letters or corporate documents on completely blank standard paper and white from the edges, and receiving it with a head designed with decorations and colors with a clear company logo, it is a great opportunity to market the company and establish The brand and complete its image in the minds.

This paper can be the first thing that a potential client or partner sees, which gives a great picture of your company and gives you the right position. The topic may seem difficult, but we have collected the most tips related to designing such papers from the most skilled experts so that the topic seems easy.

7 Letterhead Design Tips

Know in the beginning that the goal is not to promote or market a product or service, and this design is not expected to lead to a sale or take a step, but rather to distinguish yourself and define your brand, so you do not have to be exaggerated or come to show design skills and reach the maximum levels Creativity, you have to first define the head, tail, margins, etc., and then start designing. Here are the most important rules.

1- Always keep it simple:

This is precisely there is no way to make it not simple, in the end, the purpose here is not marketing at all or promoting a product, but distinction is nothing but, and enhance the image of the brand, bear in mind that the design is printed on a paper, and what this paper contains, whether it is an invoice, contract or A formal letter is the most important, and the recipient of the paper will not leave what it contains and sit and watch the beauty and splendor of the design and the extent of professionalism with which it was implemented, the design should not be eye-catching or the most flashy and visual extravagance, it should always be simple and light, and if you implement it and find it exaggerated Redesign it immediately.

2- Use the appropriate program:

Photoshop is usually the first choice for any designer, as it has all the features and capabilities that make working on it easy, in addition to the fact that most designers tend to use it because it is the most popular and therefore they are more experienced in it and they will find different explanations about the steps to use it or fix errors and others, but with regard to Letterhead design may not be the right application.

The two applications, Illustrator and InDesign, may be the most suitable for this task, because they are the most capable of controlling fonts and the shape of writing and rely on vector graphics, which means that it is easy to draw simple elements and repurpose them more effectively.

If you only have Photoshop available to you, consider printing needs such as 300dpi design production, and work with the print technician directly to avoid a lot of editing and wasted time and effort.

3- Follow the usual sequence:

If you are going to design a job application form, for example, or other things that need a lot of designs, you should follow the usual sequence, for example, you have a header from the top, you have margins at the bottom and you have separating lines in the middle, etc., this means that you need to follow a hierarchy when designing Letterhead, for example, name, email, age, marital status, etc. You can work with the content writer directly to find out such matters, and remember that Letterhead designs are intended to frame the content contained in these publications, not to demonstrate design skills, and on Anyway.. be optimistic about the design because this time your task is not to disturb the eye of the person who looks at your design only, you do not need to sell, promote or draw attention, and we believe that this is an easy task compared to entering the competition and fighting the struggle with millions of designs and advertisements in order to attract and convince the customer to buy.

4- Use the highlighted item:

Not all visual symbols denoting your company or brand should be crammed into this type of design, it is not important to deliver marketing messages, and you should use text only in minimal, only when it is necessary but preferably not at all, choose the symbol which expresses your company or can define your brand only by it, be sure that this will be much better than filling the paper already containing text with designs, decorations, elements, etc., and it is enough for the person to whom this printed paper is addressed to stick in the memory of one element, than to disturb him With these many designs and make him struggle to read.

5- Know the possibilities:

You must know if these papers will be printed professionally in a printing press and will be shown to important personalities, institutions, companies or others, or they will be printed in the office, and therefore if they will be printed in the office, you have to implement designs that fit the capabilities of the printers in the office, In the event that there are no color printers, then create an aesthetic form in black and white only, it can be done easily and gives you fewer options and greater accuracy in implementation, but if it will be displayed digitally and added to Word templates, you should also implement it accordingly, use the appropriate colors To express your brand, knowing the possibilities and the recipient will make everything better and save you time and effort unimaginably.

6- Colors:

Of course, the colors of the Letterhead design differ from any colors for other designs, and the color formulas intended for printing differ from digital color formulas or that are displayed on screens only, whether they are on phones or computers, and as we have previously talked about, you must specify the medium who will display the design and whether the printing is professional or in The office, you also need to be able to understand your brand and stick to your visual identity and colors if you have to use colours, but you shouldn’t be annoying at all, use lighter tones if the identity colors are stark or noisy.

7- Stick to your visual identity:

In the end, you should not deviate from the visual identity under the pretext of simplicity or not to disturb the eye of the recipient of the paper. You have to understand well the purpose of adding these headers to the company’s papers and documents, which is to promote the brand. Refer to it, which means that you should not use colors or elements that the recipient of the paper confuses with and does not know its source, visual identity consists of several determinants and visual elements, you should not use all of these elements, and it is better not to use all of them, but use what indicates them to your brand.

 

Letterhead design may seem difficult, but its ease in that it does not require you to sell and does not depend on design as one of the means of marketing and attracting customers, but at the same time it may end partnerships or kill them in the bud if they are bad and give a bad image of the company that is unimaginable.

Contact us at Ocoda because we have a team of the most skilled designers in the Arab world and we can design a letterhead professionally and skillfully. Let us discuss your next design and enhance your brand image in the most appropriate way, with the best means and highest capabilities.