If we look at the market it is filled with different brands, and we will also find that each brand has its logo design that distinguishes it from its competitors in the market, and creates a strong presence between customers and consumers, so that customers remember and prefer any brand, so that it has what is known as the logo that helps it shine in the eyes of customers!
Not every logo can make the brand distinctive and help it achieve its marketing objectives, each logo has methods and techniques in design and special elements and standards that qualify it to be an effective and successful logo.
To learn the best ways to design logos to achieve your brand’s marketing goals, Ocoda, the best logo design company in Saudi Arabia and the Middle East, will help you in the following article by showcasing all the methods and standards that will make your brand logo a visual medium that affects the minds and hearts of your customers, so don’t miss that fun reading!
- What is the logo?
- What are the types of logos for brands?
- What is the use of brand logo design?
- What are the best ways to design logos to achieve marketing goals?
First: What is the logo?
Logo or visual identity as some call it is one of the most important elements that help any brand to be distinguished in the market whatever the type of business, or even whatever the type of customer or country in which it offers its services or products, through the logo will enable customers to remember your brand, influence their minds and stability in their minds, it is known that each brand has a logo linked to its marketing objectives and vision and is inseparable from it, meaning The more a customer glances at the logo or sees it in any ad, the more the customer will automatically remember the brand with that logo, making it the most influential visual medium in consumers’ minds.
Second: What are the types of logos for brands?
There are a lot of different types of logos that suit each brand according to their marketing objectives and the methods or strategies used to attract customers, where most marketing pioneers and design experts have come up with a range of basic logotypes that we can limit in the following paragraphs:
Type 1: Symbolic logo:
It is a type of brand logo that is characterized using symbols or drawings that express the brand, its vision, objectives, and ideas, or the products and services it offers, and this type of logo is characterized by the most remembered logos by customers, and examples of the symbolic logo Pepsi for soft drinks company’s logo and Mercedes for Motor Company’s logo.
Type 2: Text logo:
Is one of the types of brand logos that are characterized by the use of texts or letters that express the brand name, or the name of the products and services it offers, and this type of logo is characterized by the fact that it does not contain any drawings or symbols but only features the name or collection of texts or letters written in distinctive font and unique eye-catching for the brand, and maybe in only one language or may combine the text logo between more than one language, An example of the text logo is Coca-Cola for Soft Drinks Company’s logo.
Type 3: Literal logo:
It is a type of brand logo that is characterized using the initials of the brand name, or the name of the products and services it offers, especially if the brand name is long or difficult to pronounce, it is shortened in the logo in one or two letters for easy remembering, examples of the literal logo HP for Technical Devices company, or LG International company.
Type 4: Arabic calligraphy logo:
It is one of the types of brand logos that are characterized using Arabic letters and texts, where the brand name is written using Arabic fonts, or the name of the products and services it offers, and an example of the slogan Arabic calligraphy the slogan of the Saudi National Day.
Type 5: Mix logo:
It is a type of brand logo that is characterized by the combination of letters and texts and between symbols and drawings, where the brand name is written and blended professionally with the symbol expressing the brand, or the name of the products and services it offers, and examples of the mix logo dove company’s logo.
Type 6: Drawing logo:
It is a type of brand logo that is characterized using graphics, whether graphics, caricatures, or characters, where the brand name is written and blended professionally with a brand-expressing drawing, or the name of the products and services it offers, so that the drawing or personality sticks in the minds of customers, and examples of the logo drawing the logo of KFC International Fast-Food Company.
Third: What is the use of brand logo design?
Let’s imagine a whole market full of similar brands! You don’t have any logos, just brands without identity, how will the customer distinguish them? How can he remember it and remember its features and services?!
In short, dear reader, it is an example that shows you how important logos are to brands, no matter how big or emerging they may be, whatever the type of customers they are, whether they are potential, interested, or even current or permanent customers, whether they offer services or products, and even if they are a non-profit organization, they need a logo! The logo helps to:
- Helps customers remember the brand.
- Increases customer preference for the brand.
- Increase trust and brand loyalty.
- Distinguishes the brand among competitors.
- Helps promote brand products and services.
- Express the message and objectives of brands.
- Affects brand sales and profits.
Fourth: What are the best ways to design logos to achieve marketing goals?
Not every logo we can call a successful logo! There is a range of methods and standards that must be used during logo design to succeed in achieving your brand’s marketing objectives, and Ocoda can briefly mention them to you in the following paragraphs:
1- Style of uniqueness and excellence:
Your logo must be innovative and distinctive, especially if the market is filled with competitors offering the same products or services so that customers can distinguish you from your competitors by designing a strong and new logo.
2- Memory focus method:
Your logo must be easy to remember and to achieve this method you must design your brand logo in a striking and clear form, to succeed in digging your logo into the minds of your customers, you can use symbols or drawings, or you can use the literal logo to be simple and easy to remember.
3- Simplicity style:
Your logo must be simple, uncomplicated, and easy to understand, customers always love the simple and funny symbols that express and relate to the idea of the brand, your logo should be understandable, clear in meaning, without any complexity.
4- Harmony style:
Your logo must be harmonious and consistent by integrating all its elements appropriately, you should pay attention to the sizes, language used, the shape of symbols and colors, and coordinate all those elements in a way that suits your brand idea so that your logo does not appear strangely so that your customers do not alienate it.
5- Focus method:
In your logo, you should keep an item that illustrates your brand idea, so you don’t have to make the logo crowded with items like when you’re using a code with letters, texts, and a drawing as well! But it’s best to focus on one logotype using the lowest number of items so that the logo isn’t annoying to the customer’s eye.
These are some of the methods and standards that can be used in logo design to succeed in achieving the marketing goals of any brand, so if you want a professional logo, unique and distinctive, Ocoda is the best professional logo design company in Saudi Arabia and the Middle East ready to work with a skilled team and expert of leading creative designers, feel free to communicate with us now!
